LoL: Wild Rift China Launch
Riot Games

Working with Blur Studios we created a new animated short to celebrate the launch of Wild Rift in China, our biggest launch to date. We wanted to create an extension off of the original “You Really Got Me” animated cinematic that kicked off the game in 2020 to give our Chinese players something unique to continue the story of Jinx and friends.

This is, at least at the time of me writing this, the trailer that accompanied the largest game launch in history with over 80 million downloads in the first month. I still can’t completely comprehend how large of a campaign this was but it opened up a whole new world for Riot and Wild Rift.