This entire campaign began with a simple question: “What would happen if Pengu was in the real world?” What would he do? Where would he go? Would people want to meet him?

We all had a good laugh about it and promptly forgot that it was even a thing. That was until someone on my team found a company in Southeast Asia that could build us Pengu costumes at a frighteningly reasonable cost. We jumped at the opportunity and then built our entire ad campaign around the fact we were going to have real life Pengus running around the APAC region.

Of course, once one office heard we were making a Pengu costume EVERY OFFICE wanted one. We ended up producing 14 Pengu costumes, sending them all over the world.

In the end Pengu visited 5 different continents, 22 countries, and had a lovely time hanging out with Steve Aoki. He even was awarded the Presidential Medal of Peace from the President of Indonesia.