LoL: Wild Rift Soul Fighter
Riot Games

This is likely my favorite Wild Rift campaign. The entire concept started with the idea of “Could we make a sports drink in League” and then that is exactly what we did. The entire idea was to build a moment for Draven to be the star of the show and shill his sugar water and it was just magnificent. We even took the concept and expanded out to other champions by giving Yasuo his own cereal Yasu-O’s. Using the box as our packaging we shipped lucky players and influencers their own Tournament of Souls kit including a ticket to the tournament (if they can magically find a way to get there), unique trading cards, a coupon for one free six-pack of Soul Juice, signed posers and a vintage shirt of everyone’s favorite champion Draven.