LoL: Wild Rift Power Spike '22
Riot Games

Wild Rift’s (technically) Second Anniversary was a moment we wanted to fully celebrate with players. We looked back on the past two years of content and also conducted interviews with players from all over the world to figure out what makes the game so special. From there we built a campaign that lasted two full months, making an exciting moment of celebration for every week.

All of this culminated in a special event for our Devs where we hosted an auction of fan art specifically created by the player community. We shot a short film around it and also pushed a large social campaign showing off the art and even having an actual art critic talk about each piece. Players loved it so much that we actually won a Webby for the campaign.