LoL Wild Rift: Broken Blades
Riot Games

Wild Rift Broken Blades was our second run at doing a smaller activation focused on the launch of two iconic champions. The goal of the campaign was to create anticipation for the release of Irelia and Riven while also building up the power fantasy of these two champions for newer players to the League of Legends ecosystem. The creative was designed around lower-cost CG leveraging the available assets from our product team. A constant pressure on Riot has been the expectation that we MUST produce CGs for every single marketing beat and the Wild Rift team wanted to explore if we could do that in a more cost-effective way that would still excite players.