Hay Day: Cowboy TV Campaign
Supercell Games

Craig Robinson was honestly up for anything. If we asked him to do a take slightly differently or react to non-existent CGI pig he would shrug and always go for it. The song, however, let’s just say he had a lot of questions about it. Once he got into the recording booth he was completely on fire.

I will shout from the top of any building that Hay Day is my favorite Supercell game, hands down. Everything about it is fun, unique, and heartwarming. This campaign was focused on growing the Hay Day brand by focusing on the strange and wonderful properties in the game. We completely revamped the presentation of the game working with The Mill and Legendary Studios to bring our cartoon world to life.

This remains one of my absolute favorite campaigns I have ever worked on. Just getting to pitch that we should get John Schnider (Bo Duke himself!) to do the tag VO is one of the greatest moments of my life.