Clash of Clans: Wizard TV Moment
Riot Games

The wonderful Wizard Campaign. Clash of Clans was amazingly coming into its voice and our creative campaigns were beginning to find their own special groove. This is when the Director of Brand decided to blow it all up and asked us a pretty simple question “Hey, do you think the Wizard is bald?”

This not insignificant question led us down a rabbit hole (and an actual rabbit at one point) pulling inside jokes from all over the community and ended with us in a meeting room in Helskini across from the entire Clash game team asking if it would be okay to give a character an afro. They didn’t even blink, had a quick chat in Finnish, and turned to us and said “seems funny but don’t ask us to put it in the game.” From there we created several amazing animated ads and even a short-lived selection of hair care products.

Supercell was obsessed with putting ads on TV and this set in particular found its way onto ESPN where they played constantly. The player base loved them so much that we spun out the Wizard into his own comic series so we could continue his adventures.