Boom Beach: Game Launch
Supercell Games

Boom Beach was my first product launch while at Supercell. It was a game that was developed completely in the shadow of its older brother Clash of Clans so the focus on making a big splash was not nearly as vital. We had a small budget to play with and we decided that before we started building a major TV campaign we would see how the game performed for the first few months. My direction for this campaign, and for Boom Beach in general, was completely inspired by war comics from the 60’s and 70’s. I even mocked up fake comic covers that we printed up and hung on the walls as inspiration for the team.