Dominations: Game Launch
Nexon Games
Dominations is a wonderfully odd game where Cleopatra can lead armies from inside a Tiger Tank. The challenge was how the heck do we sell a game where you literally upgrade your nation through time. The launch campaign focused on the player instead and how, through their tactical and economic genius, they can make their own history. The campaign, app store presentation and even the key art where all focused on showcasing this mashup of history and how much fun it could be. I am really proud of Dominations and how all of the creative shaped up and also how it performed.